World retail trends reveal recruitment parallels

Posted by Carolyne Burns | June - 24 - 2015 | 0 Comment

CustomerEnormous cash flows are being generated in some of the biggest retail markets in the world, by listening to the customer and ensuring the customer drives business innovation and delivery.

At Expr3ss! we work hard to establish great relationships with our customers. It is a continuous conversation which enables us to listen, and keep innovating.

It is the same with international retailers.  Dr Glyn Brokensha saw it in action, used brilliantly, in the past weeks of his Westfield World Retail Study Tour.

The ‘you’, in retail as in recruitment, means we work both sides of the conversation. At Expr3ss! we use technology to enhance the connection between employers and their applicants.

Online shops and luxurious bricks and mortar spaces fit the contemporary lifestyle for aspirational people, searching for inspiration.  If the experience is enjoyable, they also purchase goods revealed by that experience.

Glyn Brokensha calls it the “style of life over the stuff of life”.  The retail trends is for beautifully curated places, whether they be stores or websites, give the customer access to a more personal experience in retail.  He observed it in action from New York, to London, Amsterdam, Berlin and Tokyo.

Retail trends in the new age, involve a personal conversation between the retailer and the customer.  The result?  It gives the customer what they want, and a good retail result.  For example, a major retailer in the UK, has about 40 stores, but 35 per cent of sales are online.  Customers can access 6000 – yes, 6000 – “click and collect” points all over the country.  Sales are booming and the figures are in the billions.

Technology and innovation meets the retail trends to massive effect.  It is the future for the recruitment experience as well.

Expr3ss! uses technology to improve the reach of our business customers and enable you to talk to the market and personalise the conversation with your applicants.  And in parallel with retail, we talk to you, the applicant, enabling you to better communicate your needs and aspirations through the use of Expr3ss! to find the role that fits you best.

Ch33rs!